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Grow HCP engagement with personalized market access messaging

Access Genius increases prescription rates, market share growth and social media engagement.

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Give each HCP the most relevant cost and coverage information available.

Most formulary tools deliver a general, geography-based message, but an HCP’s actual patient population will be different from an estimation based on ZIP codes, reducing believability and impact. With Access Genius, your market access messaging is personalized specifically to an HCP’s individual patient population.

Better-performing market access messaging is based on smarter data.

The Access Genius intelligent data algorithm combines transaction and claims (down to the NPI level) data, formulary data, and attribute and alignment data to generate optimal, HCP-specific messaging. Based on your brand strategy business rules, we configure the adaptive AI algorithm in collaboration with over a decade of experience in our Account Solutions team to deliver relevant and customized market access message types for your brand.

Help HCPs recall your market access position in the moment they’re prescribing.

Using EHR Connect in conjunction with Access Genius, you can make it even easier for HCPs to prescribe your brand. Do your HCPs say they are unsure which of their patients would benefit from your drug therapy? Do they say they might prescribe your brand more often if they could be reminded of it when writing prescriptions? With EHR Connect, your sales reps can show HCPs how to use their practice’s own EHR system to generate lists of patients who would most benefit from your product – and set it as a favorite when seeing those patients.

Learn more about EHR Connect

Cerner document
Cerner document

Help HCPs recall your market access position in the moment they’re prescribing.

Using EHR Connect in conjunction with Access Genius, you can make it even easier for HCPs to prescribe your brand. Do your HCPs say they are unsure which of their patients would benefit from your drug therapy? Do they say they might prescribe your brand more often if they could be reminded of it when writing prescriptions? With EHR Connect, your sales reps can show HCPs how to use their practice’s own EHR system to generate lists of patients who would most benefit from your product – and set it as a favorite when seeing those patients.

Learn more about EHR Connect

Pharma marketers using Access Genius see results.

93% More Prescriptions

HCPs who received Access Genius cost and coverage messaging wrote 93% more prescriptions than HCPs not receiving that messaging.

Doubled Prescribing Rates

Over 12 months, HCPs who received Access Genius messaging doubled their prescription rates vs. a control group that received general market access information. In this same study, sales rep time with HCPs and use of digital sales aids both increased.

300%+ Increase in Social Engagement

An international healthcare company partnered with PRECISIONxtract to execute a campaign in Doximity. The team sent Access Genius personalized market access messages to individual HCPs within their newsfeeds. As a result, they saw the rate of engagement (defined as click-through) more than triple.

Pharma marketers using Access Genius see results.

93% More Prescriptions

HCPs who received Access Genius cost and coverage messaging wrote 93% more prescriptions than HCPs not receiving that messaging.

Doubled Prescribing Rates

Over 12 months, HCPs who received Access Genius messaging doubled their prescription rates vs. a control group that received general market access information. In this same study, sales rep time with HCPs and use of digital sales aids both increased.

300%+ Increase in Social Engagement

An international healthcare company partnered with PRECISIONxtract to execute a campaign in Doximity. The team sent Access Genius personalized market access messages to individual HCPs within their newsfeeds. As a result, they saw the rate of engagement (defined as click-through) more than triple.

Personalized market access messaging increases growth.

When sales teams use Access Genius for the first time, they immediately experience the value of personalized, HCP-specific market access messaging — and so do their target HCPs. Access Genius has a proven record of turbo-charging growth and delivering proven ROI across a variety of therapeutic areas and market access scenarios.

Learn more about the ROI of Access Genius

Ready to discover what Access Genius can do for your brand?

Drop us a line and one of our experts will be in touch with you right away.