News & Insights
How Prescribers Affect Launch Success
In a featured article for PM360, Precision’s Ross Maclean and Phil Cyr identify three themes and eight interrelated factors which, if overlooked, can negatively impact a launch. In short, prescribers remain Very Important People in a launch, facing challenges around Vulnerability, Incentives, and Personalization.
To read the complete article, please click here.
Discover exactly what Precision can do for you. We look forward to learning about your needs, exploring how we can support you, and sharing our proven approaches. For information and inquiries, please contact:
President and General Manager+1 240.316.3451
Larry Blandford, PharmD
Executive Vice President and Managing Partner+1 212.686.2650
J. Bruce Leavitt, MBA
Executive Vice President and Managing Partner+1 203.487.5240
Ross Maclean, MD, PHD, MBA
Senior Vice President and Head of Medical Affairs+1 310.984.7708