Revolutionary market access pull-through messaging
When an HCP considers prescribing a drug, they want to know how accessible it will be for their patient. In fact, market access drives 50% of that prescribing decision. Is your sales team using HCP-specific data to lean into cost and coverage conversations, or are they limited to higher level, less accurate, geographically based information?
Access Genius filters real-time formulary, co-pay, prior authorization and plan restriction information against sophisticated data models to deliver the most statistically effective market access messaging to each HCP you target.
Personalized
Lean into cost and coverage conversations
Armed with local payer names that HCPs recognize, patient out-of-pocket costs, and multiple market access message categories from Access Genius, your sales teams can answer HCP questions and handle access objections.
Targeted
Communicate data based on the patients an HCP sees in their practice
Deliver the most accurate data and put your brand in its best light by drilling down to the most detailed HCP NPI level. Access Genius delivers far more than traditional formulary information.
Adaptive
Generate the most relevant messaging for each HCP
Access Genius is driven by a unique algorithm built using your brand’s market access strategies, formulary data, transaction/claims data and internal salesforce alignment data.
Access Genius allows us to hit back against cost and coverage concerns with immediate impact.
Top Pharma Brand Customer
Access Genius delivers relevant, HCP-specific market access pull-through
Traditional formulary tools only crunch geographic data. Access Genius combines formulary insight with transaction and claims data, allowing for sales discussions to describe the prescriber’s actual patient population. Access Genius provides your teams with powerful specificity for point-of-care decisions.
It all begins with your Access Genius Engagement Team of highly experienced pharma marketers and strategists.
Your Access Genius Engagement Team starts with more sophisticated data:
- Formulary data
- NPI-level transaction and claims information
- Attribute and alignment data
And builds in complex, expert analysis:
- Your brand’s specific market access strategy and business rules
- Your brand’s market position
- Macro- and micro-level trends and insights
Then, your Access Genius Engagement Team builds an intelligent, data-driven algorithm completely customized for your brand.
Giving your sales teams:
- A flexible, dynamic market access tool fully integrated with Veeva and IQVIA OCE
- Market access messaging targeted to each individual HCP
- Cost and coverage information for that HCP’s patient population
- Accurate, updated data to counter HCP perceptions about restrictions
- Competitive access messages
- Omnichannel touchpoint delivery options
And we don’t stop there. Your Access Genius Engagement Team stays with you. In an ongoing relationship with your brand, we keep your unique Access Genius tool in peak condition, refreshed with the latest data, insights and strategy shifts every month.
Ongoing access to market access pull-through experts. Relevant data. Engaging technology. Access Genius equips your teams to drive radical Rx growth.
Deliver the most relevant message
No matter the circumstances, with Access Genius Messaging, your sales teams know the optimal market access message to deliver to each target HCP — every time.
Deliver the most relevant message
No matter the circumstances, with Access Genius Messaging, your sales teams know the optimal market access message to deliver to each target HCP — every time.
Connect with HCPs through multiple channels
Reinforce messages even when your sales teams can’t interact face to face with HCPs. Access Genius’ unparalleled omnichannel tactics allow you to generate print-on-demand leave-behinds, Veeva-approved emails, integrated website pages, social media and other digital touchpoints.
Radically shift HCP conversations and misperceptions about your brand’s market access
Sales calls aren’t predictable. Empower representatives to pivot from talking about different coverage types to how to navigate possible restrictions like prior authorizations, without skipping a beat.
Radically shift HCP conversations and misperceptions about your brand’s market access
Sales calls aren’t predictable. Empower representatives to pivot from talking about different coverage types to how to navigate possible restrictions like prior authorizations, without skipping a beat.
Give them a seamless user experience
Access Genius Messaging gives your team targeted market access messaging, practice-level data on plan coverage and copays, and an ability to guide HCPs through how to navigate Prior Authorizations, Step Edits and Medical Guidelines — all in one, fully integrated tool.