Punch up your pre-call planning
With Access Genius Insights, pharma sales teams can analyze powerful combinations of market access data at the area, regional, state, city and individual HCP levels – effectively equipping them to target the right HCPs.
Successful sales representatives spend hours pre-call planning. To connect to each target HCP, they think through scenarios and objections, and prepare the right mix of clinical information and market access pull-through messaging. But is that planning based on the right data? How much time and energy do sales teams waste on unqualified prospects?
Access Genius Insights equips your sales teams with radically effective pre-call planning.
Targeted
Know precisely where your sales teams can win
Heat mapping shows you precise geographic locations where favorable market access positions your brand to make gains.
Focused
Find clusters of HCPs most open to prescribing your brand
Uncover the HCPs in a specific geography who have high percentages of patients covered under plans offering favorable market access to your brand.
Optimized
Guide your sales teams with a strong strategy
Inform your pre-call planning strategies by leveraging data on each HCP’s payer mix and prescribing patterns and comparing your brand to the competition.
I want to make the most of the time in front of the physician, and this tool helps me narrow down what message will make the deepest impact with the doctor and staff.
Top Pharma Brand Manager
Access Genius Insights drives hyper-targeted pre-call planning
Most market access platforms offer generalized geography-based data, which limits pre-call planning effectiveness. Access Genius Insights gives your team multiple, interrelated data points to drive targeted preparation that influences prescribing behavior.
The integration of multiple data sets drives a better understanding of market access pull-through at the HCP level.
Your Access Genius Insights market access platform starts with more sophisticated, integrated data:
- Attribute and Alignment data
- NPI-level Transaction and Claims data
- Formulary data
Giving your sales teams the ability to drill down into:
- HCP hotspots with high coverage under plans offering favorable access
- Detailed payer mixes in their territory by market transactions or lives
- Competitor insights in specific payer landscapes
- Prescribing trends over time by HCP and location
Accessing deeper data insights within your market access platform revolutionizes pre-call planning.
With Access Genius Insights, your pre-call planning strategies are informed by concrete data and unique insights, such as:
- Who the top HCPs under certain plans are in each area
- Opportunities to boost prescribing rates in areas where your brand is preferred
- Locations where you can use competitor insight to gain market share
- Specific HCP practices where savings cards or patient assistance programs would be most effective
Customized heat maps. Targeted competitive intelligence. Access Genius Insights equips your teams with radically effective pre-call planning.
Drill down into data
Explore heat maps showing precise locations where your brand is positioned well, has opportunities to improve, or needs to counter a less-favorable market access position.
Drill down into data
Explore heat maps showing precise locations where your brand is positioned well, has opportunities to improve, or needs to counter a less-favorable market access position.
Target HCP hotspots
Filter preferences to uncover the HCPs in a specific geography who have high percentages of patients covered under plans offering favorable market access for your brand.
Know an HCP’s payer mix
Inform pre-call planning with a deep dive into each individual HCP’s payer mix and use competitor insights that could be relevant to your market access pull-through position.
Know an HCP’s payer mix
Inform pre-call planning with a deep dive into each individual HCP’s payer mix and use competitor insights that could be relevant to your market access pull-through position.