Boost your sales team’s market access acumen
As the prescription drug marketplace becomes more crowded, and HCP schedules get tighter, even veteran pharma sales teams face difficult challenges navigating the barriers associated with market access. The Access Genius Messaging Solution enhances your representatives’ ability to deliver personalized market access messages to target HCPs but have you effectively trained them to be best in class when it comes to maximizing the full power of Access Genius?
Built with a dynamic, multimedia approach and proven instructional design principles, Access Genius IQ makes training your team on the Access Genius Messaging Solution efficient, effective and easy. The customizable e-learning framework gets your team up to speed fast — increasing Access Genius adoption and maximizing its potential — so that your brand can realize proven ROI faster.
Contextual
Learn what works in your specialty area
Engaging contextual scenarios allow sales representatives to take an active role in learning how to maximize and navigate detailed market access pull-through sales interactions with HCPs.
Interactive
Explore real-world HCP interaction scenarios
Access Genius IQ customizes a digital training program for your brand. Interactive scenario-based content trains sales teams to maximize Access Genius Messaging to its full potential.
Applicable
On-board and upskill your entire team
Engaging training modules give new or experienced sales representatives actionable ways to improve their confidence and effectiveness in market access conversations.
Access Genius builds our credibility and allows us to partner and remain a resource with our target providers and staff.
Top Pharma Brand Customer
Access Genius IQ equips your team to make the smartest plays
Access Genius Messaging gives your team a revolutionary way to lean into difficult cost and coverage conversations. But high-stakes market access interactions can still be tricky to navigate — even for experienced sales representatives.
Are your sales teams familiar with the latest pharma sales best practices? Access Genius IQ builds the confidence they need to boost your brand share.
Our customized e-learning modules train sales teams to maximize market access pull-through in an engaging, dynamic, multimedia format.
We customize your Access Genius IQ modules using instructional design principles, making the training:
- Tailored to your unique brand market access pull-through strategy
- Efficient and effective versus traditional read-and-understand methods
- Appealing and engaging for sales representatives at every level
- Available “on-demand” for new hires and experienced representatives alike
Your course includes:
- Relevant cost and coverage scenarios
- Detailed instructions for getting the most out of your brand’s Access Genius data
- Interactive content and quizzes on pharma sales best practices
- Dynamic functionality to build mastery of Access Genius features
Access Genius IQ provides your sales team with expert coaching in pharma sales best practices and proven Access Genius pro tips.
Your teams will learn how to:
- Use the latest formulary and coverage data in pre-call planning
- Tailor messaging to target HCPs
- Navigate tricky cost and coverage obstacles
- Use HCP-specific data to get an edge over the competition
- Elevate pull-through to drive results for your brand
Designed for engagement, retention and impact. Grounded in relevant, real-world scenarios. Access Genius IQ trains your teams to drive radical Rx growth.
Boost confidence
Sample cost and coverage scenarios show representatives how they can answer detailed market access pull-through questions.
Boost confidence
Sample cost and coverage scenarios show representatives how they can answer detailed market access pull-through questions.
Craft better conversations
With step-by-step instructions, sales representatives learn how the Access Genius algorithm and data reveal ways to engage HCPs in more valuable, relevant coverage conversations.
Level up on the basics
Sales representatives learn and recall pharma sales best practices and Access Genius specifics through interactive content and quizzes.
Level up on the basics
Sales representatives learn and recall pharma sales best practices and Access Genius specifics through interactive content and quizzes.
Get the most from Access Genius
Access Genius IQ’s dynamic interface empowers sales representatives to master each feature of a high-impact, relevant, personalized market access message.