Podcaststmoser2023-03-23T13:49:41-04:00

The BAM Effect

Nail your market access pull‑through

On The BAM Effect, veteran pharma marketer Jon Bambalas brings HCP data to life with stories and best practices to help you level up your brand’s market access pull-through. Get exclusive insight into what HCPs really want to hear, and actionable tactics to drive radical Rx growth. Take advantage of your next Big Access Moment with The BAM Effect.

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MEET YOUR HOST

Jon Bambalas

With more than 20 years of pharma industry experience including sales, brand management, marketing, and strategy across a wide variety of therapeutic areas, Jon Bambalas is a high-energy catalyst for change. In his current role as Senior Vice President for Business Development and Client Management at PRECISIONxtract, Jon’s driving purpose is to put technology to work for pharma teams.

Episode #3: Sales Reps are the Key

PODCAST | March 23, 2023

In this episode of The BAM Effect, Jon shares five big findings from HCPs about market access including why sales reps are key to HCP engagement and what information doctors find most relevant to their practice. As a former district sales manager, Jon tells the story of how he learned this the hard way and how to avoid his mistake. Listen through the end of this episode to discover this week’s Key Takeaway and Action Steps to improve market access pull-though.

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Episode #2: Market Access Information that HCPs Want to Know

PODCAST | March 16, 2023

In this episode of The BAM Effect, Jon explains that many brands aren’t giving HCPs the data they’re most interested in. Then, he walks listeners through what data doctors really want to know and why sales reps are best positioned to share this information. At the end of the episode, this week’s Key Takeaway and Action Steps help listeners incorporate this insight into their HCP engagement strategies.

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Episode #1: What HCPs Say About Pharma Market Access

PODCAST | March 9, 2023

In this episode of The BAM Effect, Jon shares surprising survey data about how HCPs really make prescribing decisions. Using an example from his time as a pharma brand manager, he shows how investing in a market access pull-through strategy helped move the needle on sustainable sales growth. Then he shares a Key Takeaway and Action Steps for listeners to use this week to improve their brand’s market access message to HCPs.

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