Episode #1: What HCPs Say About Pharma Market Access
In this episode of The BAM Effect, Jon shares surprising survey data about how HCPs really make prescribing decisions. Using an example from his time as a pharma brand manager, he shows how investing in a market access pull-through strategy helped move the needle on sustainable sales growth. Then he shares a Key Takeaway and Action Steps for listeners to use this week to improve their brand’s market access message to HCPs.
Resources from the episode
Read more about a tool to help you boost HCP engagement and Rx growth
Action steps
Miss an action step? Here’s what Jon recommends for this week:
- Inventory tactics you have in place today.
- Review marketing data.
- Review strategic imperatives.
- Do a SWOT analysis for your brand.
Did you try the action steps this week? Let us know how it worked out!
Get in touch
Have a question for Jon? Know someone who’d make a great guest on The BAM Effect? Tried the Action Steps? Let us know what’s on your mind.
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