Episode #3: Sales Reps are the Key
In this episode of The BAM Effect, Jon shares five big findings from HCPs about market access including why sales reps are key to HCP engagement and what information doctors find most relevant to their practice. As a former district sales manager, Jon tells the story of how he learned this the hard way and how to avoid his mistake. Listen through the end of this episode to discover this week’s Key Takeaway and Action Steps to improve market access pull-though.
Resources from the episode
Use the Self-Evaluation Checklist to uncover gaps in your market access messaging
Action steps
Miss an action step? Here’s what Jon recommends for this week:
- Analyze your tools. Do your reps have relevant data to share with HCPs?
Did you try the action steps this week? Let us know how it worked out!
Get in touch
Have a question for Jon? Know someone who’d make a great guest on The BAM Effect? Tried the Action Steps? Let us know what’s on your mind.
You can connect with Jon on LinkedIn, and subscribe, rate, and review the podcast on all the major platforms.